Month: March 2022

Social media is a powerhouse that is helping brands market their products in more efficient and effective manner. The ability to reach out to the exact target audience has got business owners hooked on the platforms. Though at a nascent stage in the country, many entrepreneurs and businesses are gradually shifting to social media to generate leads and create awareness

So if you are a business owner or are planning to start you business, here are few tips on how you can capitalise on the platforms with the help of Excitel’s fiber broadband:

Choosing the correct channels for communication:

Understanding and choosing the right platform is an important aspect of building the brand online. Develop a deeper understanding about your target audience and construct strategies that are tailored for your audience. For example, if you are targeting the younger generations then Instagram is the perfect platform but if you are targeting people above the age of 50 years, then Facebook should be your preferred platform
Keeping your audience engaged:
Engagement is integral to drive sales. Brands these days are posting content round the clock which adds to higher brand recall thus increasing the brand awareness amongst a larger audience.  You can create engaging content using a mix of both, static and short-form videos.
Understanding the power of Reels 
Video is the flavour of the year 2021. People are hooked on reels and the plus side is that this has the ability to reach beyond prospective consumers who are following or keeping track of your account. Brands in the year 2021 have started focusing on reels more than any other aspect of social media led content to drive awareness
Diverting traffic to your e-commerce site
Social media has the ability to make your venture compete with the more defined and established brands. Though your e-commerce website will have lesser visibility if it’s absent on social networking platforms but with an account and regular, many customers will end up visiting your e-commerce set-up taking them one step closer to making a purchase.

Conversations on Clubhouse are the talk of the virtual town. With over 2 million users worldwide, Clubhouse, a social streaming application is getting a lot of attention these days. Though the application has been around since March 2020 but it only took a conversion from Elon Musk and Robinhood’s CEO Vlad Tenev to get the trend and the hype growing.
Clubhouse is an invite-only application which gives it a tag of inclusivity making it more desirable for people. Post joining the platform, participants can join different ‘rooms’ as per their preference.
So If you are planning to be a part of clubhouse and are confused about how to participate in the trend, here is the guide to be in the clubhouse:

1. Grab the Invite: The catch with the clubhouse is that unlike with other social media platforms, the users cannot sign in with their accounts. To be part of the platform, an existing member of the clubhouse has to send an invite to the applicant’s registered mobile number. Only after authenticating the invite, the new user can join the application.
2. Download the application: The application is available on android and iOS only. To access the application, the user can download the clubhouse from the Play Store on Android devices and App Store on iOS devices.
3. Personalise your Audio Rooms: After successful authentication of the invite, the user can personalise the audio rooms as per their preference, like tech, business, politics and such. Eventually, the application’s operating system adapts to the user’s preferences and suggests rooms as per the interest. These audio rooms act like conference calls, where the room closes after the discussion ends.

Clubhouse is undoubtedly one of the most engaging platforms of the year 2021. It is a great place to find your tribe who like to discuss and talk about similar things. Isn’t it amazing how the power of symmetrical internet allows you to connect and reconnect with people and at the same time gives you another platform for limitless entertainment.

Over the years, content consumption has inched away from text and has become more video driven and this led to the rise of the vlogging trend. Vlogging in India has become the go-to entertainment and has gained immense popularity throughout the years. In addition to its “in trend” tag, the form of video also got a boost owing to the advent of economical broadband internet that helped pave the way for the concept of vlogging and vloggers.
So if you are on the edge and still considering and contemplating the how’s and why’s, here is a list of easy steps that can help nudge you towards launching your channel:

• Choosing a niche: Vlogging audience is mostly niche/ategory driven, you need to zero down on what is this one genre that speaks to you more and is something that you have always been interested in. Since the audience is so experienced now, they tend to look for an overarching theme before committing to a set of vlogs. The interests can vary from gaming, travel, fashion or cooking
• Create a channel: Once you have decided on the genre, create a channel on a platform that you are more comfortable to operate. While there are multiple streaming platforms, it is advisable to stick to one platform then venture in others
• Defining a flow of the content: You might think that vlogging is impromptu, but even the most successful vloggers prefer to prepare the content of their video beforehand. This gives them creative leverage, though scripting does not necessarily refer to writing each and every dialogues, but researching and noting down the pointers and content that needs to go in the video
• Choosing your equipment: In vlogs, script is as important as getting your visuals and voice over right. In order to do that, it is integral to select a handy camera and a mic that will ensure that the quality of the video is maintained. In addition to the mic and the camera, a steady fibre broadband like that of Excitel will also help in uploading the content in a timely manner