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Social Media: A cheat code to elevate your new venture online

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Social media is a powerhouse that is helping brands market their products in more efficient and effective manner. The ability to reach out to the exact target audience has got business owners hooked on the platforms. Though at a nascent stage in the country, many entrepreneurs and businesses are gradually shifting to social media to generate leads and create awareness

So if you are a business owner or are planning to start you business, here are few tips on how you can capitalise on the platforms with the help of Excitel’s fiber broadband:

Choosing the correct channels for communication:

Understanding and choosing the right platform is an important aspect of building the brand online. Develop a deeper understanding about your target audience and construct strategies that are tailored for your audience. For example, if you are targeting the younger generations then Instagram is the perfect platform but if you are targeting people above the age of 50 years, then Facebook should be your preferred platform
Keeping your audience engaged:
Engagement is integral to drive sales. Brands these days are posting content round the clock which adds to higher brand recall thus increasing the brand awareness amongst a larger audience.  You can create engaging content using a mix of both, static and short-form videos.
Understanding the power of Reels 
Video is the flavour of the year 2021. People are hooked on reels and the plus side is that this has the ability to reach beyond prospective consumers who are following or keeping track of your account. Brands in the year 2021 have started focusing on reels more than any other aspect of social media led content to drive awareness
Diverting traffic to your e-commerce site
Social media has the ability to make your venture compete with the more defined and established brands. Though your e-commerce website will have lesser visibility if it’s absent on social networking platforms but with an account and regular, many customers will end up visiting your e-commerce set-up taking them one step closer to making a purchase.

How to: Clubhouse Edition

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Conversations on Clubhouse are the talk of the virtual town. With over 2 million users worldwide, Clubhouse, a social streaming application is getting a lot of attention these days. Though the application has been around since March 2020 but it only took a conversion from Elon Musk and Robinhood’s CEO Vlad Tenev to get the trend and the hype growing.
Clubhouse is an invite-only application which gives it a tag of inclusivity making it more desirable for people. Post joining the platform, participants can join different ‘rooms’ as per their preference.
So If you are planning to be a part of clubhouse and are confused about how to participate in the trend, here is the guide to be in the clubhouse:

  1. Grab the Invite: The catch with the clubhouse is that unlike with other social media platforms, the users cannot sign in with their accounts. To be part of the platform, an existing member of the clubhouse has to send an invite to the applicant’s registered mobile number. Only after authenticating the invite, the new user can join the application.
  2. Download the application: The application is available on android and iOS only. To access the application, the user can download the clubhouse from the Play Store on Android devices and App Store on iOS devices.
  3. Personalise your Audio Rooms: After successful authentication of the invite, the user can personalise the audio rooms as per their preference, like tech, business, politics and such. Eventually, the application’s operating system adapts to the user’s preferences and suggests rooms as per the interest. These audio rooms act like conference calls, where the room closes after the discussion ends.

Clubhouse is undoubtedly one of the most engaging platforms of the year 2021. It is a great place to find your tribe who like to discuss and talk about similar things. Isn’t it amazing how the power of symmetrical internet allows you to connect and reconnect with people and at the same time gives you another platform for limitless entertainment.

How to: Vlogging Edition

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Over the years, content consumption has inched away from text and has become more video driven and this led to the rise of the vlogging trend. Vlogging in India has become the go-to entertainment and has gained immense popularity throughout the years. In addition to its “in trend” tag, the form of video also got a boost owing to the advent of economical broadband internet that helped pave the way for the concept of vlogging and vloggers.
So if you are on the edge and still considering and contemplating the how’s and why’s, here is a list of easy steps that can help nudge you towards launching your channel:

  • Choosing a niche: Vlogging audience is mostly niche/ategory driven, you need to zero down on what is this one genre that speaks to you more and is something that you have always been interested in. Since the audience is so experienced now, they tend to look for an overarching theme before committing to a set of vlogs. The interests can vary from gaming, travel, fashion or cooking
  • Create a channel: Once you have decided on the genre, create a channel on a platform that you are more comfortable to operate. While there are multiple streaming platforms, it is advisable to stick to one platform then venture in others
  • Defining a flow of the content: You might think that vlogging is impromptu, but even the most successful vloggers prefer to prepare the content of their video beforehand. This gives them creative leverage, though scripting does not necessarily refer to writing each and every dialogues, but researching and noting down the pointers and content that needs to go in the video
  • Choosing your equipment: In vlogs, script is as important as getting your visuals and voice over right. In order to do that, it is integral to select a handy camera and a mic that will ensure that the quality of the video is maintained. In addition to the mic and the camera, a steady fibre broadband like that of Excitel will also help in uploading the content in a timely manner

Internet Hygiene Check

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Internet Hygiene is commonly known as Cyber Hygiene. It is referred to as personal hygiene, as it is important for good health, Internet hygiene is also important to keep data safe and well functioning of your devices.

Internet Hygiene means taking measures to keep data safe, protected and secured from outside threats and cyber attacks.

Internet hygiene is important for two reasons:

1: Maintenance- It is necessary for computers and softwares to keep updated with the latest versions and regular check on the outdated files and applications.

2: Security- As important as the system maintenance is Security also plays an important role. As browsing through the internet you are open to getting attacked from cyber threats and malwares. Your system is vulnerable to security risks.

Internet Hygiene Policy

  • Software update: Keeping softwares and applications up to date keeps your system protected from cyber attacks. This should be a regular check for Internet hygiene.
  • Passwords: The password should be changed regularly and should be complex which will prevent any malicious activity online. This will prevent cyber threats and should be in practice for Internet hygiene.
  • Access Levels: The users should be given limited access as per their requirement and level of authorization. Only the users with the admin level accessibility will be able to access.
  • Secure your router:  Securing your wireless network should be the most common practice to ensure internet hygiene. Keep changing the wireless SSID and Password. Make sure your router offers WPA2 or WPA3 encryption to maintain the highest level of privacy of information sent via your network.

Something about virtual private network (VPN) troubleshooting

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During the pandemic, we all are somehow bound to work from home, and the only helping technology to make it a success is VPN.

VPN stands for Virtual Private Network. As the name suggests, VPN is a tool used to virtually extend your private(home) network across the internet to connect with other private(office) networks.

Think of it as a bypass which will help you to get connected to your office’s network so as to access the private and confidential data/ server of your organisation.

Things to keep in mind while on VPN: As VPN allows you to access the private network, and if you are connected with a VPN you are no longer a part of the network your ISP is providing. Now you have entered your office network, so the speed and accessibility for the browsing you will be dependent on the office network. Your ISP holds no part in the speed and browsing accessibility.

You might face some issues while you are on VPN. These issues can be of two types:

VPN not getting connected:

1: Check with your VPN provider if the VPN works with a Dynamic IP or Static IP. Sometimes, if your connection is on Dynamic IP, your IP will keep changing and the VPN will not connect.
2: Check the login credentials for your VPN.
3: Check if the VPN is active and running.

VPN connected but not able to use connection: VPN helps you to connect your home network with the office network. Once you have connected VPN, you are no longer connected on your ISPs network. If, in case you face any trouble while browsing the internet or speed issue, the reason is the outside network. It’s better to check with the VPN provider or the office admin so as to resolve the issues regarding your speed and browsing issues.

Will I have an Internet connection if there is no power supply at my house?

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Power outage in your area? No worries, we have got you covered. No need to stress over your internet connection if you have a power backup at your home.

Internet is provided via fiber wires which requires electricity to transmit data. As long as the backup is there, you will have an internet connection. However, the Wi-Fi router installed at your premises too requires electricity to function. So, if you have arranged the power backup at your end and your Wi-Fi router is up, you will have an internet connection.

If you can manage to run your wifi router and the device you are working on, the internet will not get disrupted because of the power outage.
The internet service provider (ISP) gets the internet to your house through industrial routers, switches, modems, amplifiers, and even wireless communication towers. If any of these components lose power, you will lose your internet connection. But if the ISP has a power backup arrange you can stay online till the power backup is up.

How to easily pay online and renew on better plans?

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The biggest confusion while renewing an internet connection is how to find good deals and latest offers. As a consumer, this is one of the biggest challenges: What internet plan to opt for? While going through the website you can find multiple plans but what is best for you?

My Excitel App introduces a simple way to choose the best out of the rest. One tap option to Get Better Deals. Just login to your My Excitel App on your mobile device go to the Get Better deals option and here you get the best deal depending on your current/last plan. Select the payment method to go with and fill in your details and here you are renewed with the best deal with ongoing offers.

Also, you will get different options to pay online. If you want to pay via Debit card, Credit Card, UPI, Paytm Wallet or Net Banking. You will get all the options to choose from and you can opt for the best available plan.

How to accurately measure speed?

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You have opted for a plan with XYZ speed but how will you check if you are getting what you have opted for? There are some methods to check the accurate speed of your internet connection:

Wired connection: Always check the connection speed on a wired connection. If possible, use the internet wire directly with the laptop or if not, then a LAN cable from the Wi-Fi router. So, the results you will get will be accurate as the connection is on a dedicated line.

Wireless connection: For some of the devices, it won’t be possible to connect the LAN cable or the direct wire. In that case, you have to use a wireless connection to check the speed, for that you have to keep some points in mind:

  1. Number of Devices: Make sure that while checking the speed only your device is connected with the Wi-Fi router and the rest of the devices are disconnected, otherwise, the speed will vary and the results will not be accurate.
  2. Distance from the Wi-Fi Router: Keep in mind that the devices connected while checking the speed are as near as they can be to the Wi-Fi router.
  3. Interference: If there will be any radio-emitting devices between your device and the Wi-Fi router there will be interference in Wi-Fi signals and the results will vary.

 No walls in between: There should be no thick/concrete walls in between your device and the Wi-Fi router so as the check the speed accurately.

What speed plan suits me?

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Choosing a plan that suits your needs is the biggest challenge before getting an internet connection. Sometimes you will pick up a plan and will realise later on that it is not enough or is more than what you need. Read on to know what’s best suited for you…

FOR HOME ENTERTAINMENT
50-100 MBPS

If you are using the internet just for home entertainment and want to spend your spare time surfing the internet, binge-watching a movie or a TV show, then this will be your best plan to choose at an affordable price.

Those days are gone where you watch an episode of a daily soap waiting for the next episode to telecast the next day or week. It is the time where you binge-watch the whole series at one go. This will be the plan to download or stream the latest shows and browse over the internet learning new ideas and exploring the world wide web.

FOR DOWNLOADERS AND OFFICE WORK
100-200Mbps

If you are a downloader and need a great speed to download large files for your office work or if you are downloading huge files or games from the internet, then a plan between 100-200 Mbps will fulfil your needs.

You will get appropriate speed so as to download movies, games, heavy files. Also, you can attend meetings, conferences and watch HD videos.

FOR GAMERS AND STREAMERS
300 Mbps

If you are a hardcore gamer and play online multiplayer games, then the best plan to go with is of 300 Mbps. Live streaming needs a good upload speed and to upload the contents you need a stable and a better upload speed as download speed doesn’t matter if you are streaming. Therefore, this plan will provide you with both download and upload speed. Just in case you want to download or stream, this plan will fulfil all your needs from gaming to streaming to downloading.

Why the device restart is essential as the first step to TS?

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If you have a Wi-Fi router, you know the drill. When the internet goes down at home, you unplug the device, wait for a minute or so, and plug it back in. For some reason, rebooting your router seems to do the trick. Why? You might not think of it this way, but your router is actually a small computer. Inside that plastic box is a CPU, memory, and local storage, all running on an operating system. And like a computer, some things can go wrong from time to time. And that means they too benefit from a fresh start every now and then just like computers.

Now people have 10, 15, 30 different devices that connect to the internet and that’s increasing the demand on that networking load. When that happens, your router can run out of memory or slow down until the system grinds to a halt. With lesser memory, the average wireless router can get hung up in download requests. But a quick reboot of your router will flush away all that and will increase its performance of speed. If you are facing connectivity issues, restart your router. If you are having trouble in speed, restart the router. Having frequent drops in the connection? Try restarting the router once, maybe your issue will get resolved within a couple of minutes.